RIVER ROCK CO. is a performance-driven hunting outfitter and gear brand that brings rugged, field-tested equipment and guided expertise to elk country. Built by hunters for hunters, we blend blunt practicality with modern materials and local knowledge to help you hunt harder, farther, and smarter—GET ELK'N with kit and guidance you can trust when the season’s on the line.

At River Rock Co., we value relentless preparedness, respect for the land, and honest craftsmanship. Our decisions are guided by a commitment to safety and ethical harvest, durable gear that stands up to real-world conditions, and a culture of mentorship that helps fellow hunters grow—because success in the field starts with integrity, expertise, and gear you can rely on.