River Rock Co. crafts rugged, performance-driven hunting gear and apparel built for serious elk hunters who demand reliability in the backcountry. Rooted in field-tested materials, purposeful design, and an obsessive attention to stealth and durability, we help hunters push farther, stay quieter, and hunt smarter — GET ELK'N with kit you can trust when it counts.

At River Rock Co., we value stewardship of the land, honesty in craftsmanship, and the relentless pursuit of excellence. We design with the hunter’s reality in mind — rugged, purpose-led products made to perform ethically and sustainably — and we stand behind every piece with a commitment to transparency, respect for wildlife, and a community-driven spirit that elevates the next generation of outdoorsmen and women.