Simple Digital Marketing Strategies to Grow Your Bakery

Table Of Contents

• Set Up Your Google Business Profile
• Create a Website for Your Bakery
• Keep Customers Coming Back With Email and Text Alerts
• Get More Customers With Social Media
• Digital Marketing Can Be Easy As Pie

When someone wakes up craving a warm, buttery croissant or needs the perfect cake for a last-minute celebration, they grab their phone and search online.

If your bakery isn’t easy to find on Google, Instagram, or Facebook, they might end up ordering from somewhere else. That’s why having a strong online presence is essential—so when customers search for fresh pastries or custom cakes, your bakery is one of the first they see.

More people are online than ever, and digital marketing is an important strategy for local businesses—and bakeries—to use to attract and connect with customers. According to Toast, technology is reshaping the way bakeries operate, from online ordering to social media engagement. Customers are online, and your bakery should be too.

The good news is that you don’t need a big budget or a marketing degree to make an impact. With a few simple digital marketing strategies, you can reach more customers, grow your business, and keep them coming back for more.

Set Up Your Google Business Profile

Google Business Profile is a free tool that helps people find your bakery when they search for things like "best bakery near me" or "fresh bread in [your city]."

When you set up a Google Business account, it helps your bakery show up in Google searches and makes it easier for customers to find your hours, location, and contact information.

Plus, it helps potential customers trust your business. Why?

Because you can add photos, videos, and customer reviews to your Google Business profile. People are more likely to visit your bakery for the first time if they know what your baked goods look like and that others have enjoyed them!

How to Set Up Your Google Business Profile

1. Go to Google Business Profile and create an account.
2. Enter your bakery’s name, address, phone number, website, and hours.
3. Upload high-quality photos of your baked goods, storefront, and interior.
4. Ask happy customers to leave a review to build credibility.

Remember: The more complete your profile, the better your chances of appearing when someone searches for a bakery nearby.

Create a Website for Your Bakery

If someone is searching for a birthday cake or fresh pastries, they’ll want to see what you offer before they visit or place an order. While social media is excellent for showcasing your baked goods, a website gives customers one easy place to find everything they need—your menu, ordering options, and contact details.

A website makes your bakery look more professional and helps new customers find you through Google. It also keeps things organized by directing all orders and inquiries to one place, so you’re not juggling messages across multiple platforms.

With the right setup, your website can show off your bakery, bring in more customers, and make it easier for them to place an order.

6 Must-Have Pages for Your Bakery Website

Your website doesn’t need to be overly complicated. It just needs to be clear, easy to use, and visually appealing.

1. Your bakery’s name, address, and contact details so people can reach you easily.
2. A menu with descriptions and prices.
3. Online ordering options or links to third-party delivery services.
4. Photos of your best-selling treats to grab attention.
5. A contact form for custom order inquiries.
6. An FAQ page to answer common questions.

For example, if you specialize in custom cakes, you can add a website page with past designs, customer reviews, and a simple inquiry form to make ordering easier and more inviting.

• A photo gallery of past designs.
• A testimonials section where past customers share their experiences.
• A custom cake inquiry form to make it easy for potential clients to reach out.

Make Ordering Easy With Online and Delivery Options

Customers expect convenience, and offering online ordering—whether for pickup or delivery—can help you reach more people who may not have time to visit in person.

However, adding an online ordering feature to your website is more than providing a convenient way for customers to grab a quick cupcake— it’s a great way to attract more customers and boost sales.

Here’s why:

• Helps You Show Up in Google Searches: When your website has online ordering, it’s easier for people to find you when they search for things like “best bakery near me” or “cake delivery.”
• Brings More People to Your Website: Promoting online orders on Google, social media, and email encourages customers to visit your site, browse your menu, and place an order.
• Makes Marketing Easier: When customers order online, you can collect emails and phone numbers to send special deals, seasonal promotions, and reminders.
• Encourages Social Media Sharing: Customers love posting their food online. Online orders increase the chances of people tagging your bakery in their posts, helping you reach more potential customers.
• Boosts Sales with Targeted Offers: You can run specials like “Order online and get 10% off” or offer pre-orders for holiday treats—then promote them through social media and email.

Pro Tip: To encourage more online orders, add an "Order Now" button to your website and social media pages. Post regular reminders, especially around holidays, and consider offering a small discount to first-time online customers to boost sales.

Design Your Website Easily With LOGO.com x Wix

If you don’t have a website yet, creating one is easier than you might think. LOGO.com x Wix makes it simple and affordable with:

• Ready-to-use templates designed for bakeries.
• Easy drag-and-drop editing—no coding required.
• Built-in SEO tools to help your bakery show up on Google.

A professional website helps you stand out, attract new customers, and streamline orders (on-site and online), all while saving you time.

Keep Customers Coming Back With Email and Text Alerts

Attracting new customers is important, but keeping past customers engaged is what builds long-term success. Email and text marketing are simple yet powerful digital marketing strategies that keep your bakery top of mind and encourage repeat visits.

Email and text marketing keep your bakery in front of customers, even when they’re not actively looking for their next treat. A well-timed message about a seasonal special or exclusive deal can encourage them to stop by sooner than planned.

How to Start an Email List for Your Bakery

Encourage sign-ups with a small incentive, like a free cookie or a discount on their next order. To make it easy, place sign-up forms on your website and at checkout.

Send one or two emails per month featuring:

• New menu items
• Special discounts
• Holiday pre-orders and seasonal promotions

Boost Sales With Text Marketing

Texts have even higher engagement than emails, making them great for quick updates like:

"Fresh cinnamon rolls just came out of the oven! Grab yours before they’re gone!"

When you create a website using LOGO.com x Wix, you can automate email and text alerts, saving time while keeping customers engaged.

Whether it’s a reminder about holiday pre-orders or a last-minute discount on fresh-baked pastries, emails and text messages are direct communication tools that help strengthen customer relationships and encourage repeat visits.

Get More Customers With Social Media

Social media is a great way to show off your baked goods and connect with people in your community. With the right approach, you can attract new customers and keep regulars coming back.

Where Should You Post?

Instagram and Facebook: Perfect for sharing daily specials, menu updates, and customer shoutouts. These platforms also allow you to interact with customers through comments, messages, and stories.

TikTok and IG Reels: Great for short, engaging videos of cake decorating, baking techniques, and behind-the-scenes clips that bring customers into your world.

YouTube: Ideal for longer videos, such as baking tutorials, a behind-the-scenes look at your bakery, or customer stories. If you want to build a deeper connection with your audience, YouTube can showcase your expertise while keeping your content searchable for months or years.

Never Miss Another Order with a Link in Bio

Picture this: You post a drool-worthy photo of your best-selling cupcake on Instagram. The likes, comments, and shares start rolling in. People are loving it!

A few days later, you’re scrolling through your notifications and notice a comment you missed:

“Where can I order?”

You reply with your website link, hoping they’ll type it in manually. But there’s a problem—Instagram doesn’t allow clickable links in comments. By the time they copy and paste your website into their browser, they may have already moved on.

Make Ordering Easy with a Link in Bio

Instead of making customers hunt for your website, a link in bio keeps everything in one easy-to-find place.

With a single click, customers can:

• Find your location
• Check out special promotions
• View your menu
• Place an order online

Your social media posts grab attention, but a clear, easy-to-access link makes it simple for customers to take action.

How to Set Up Your Link in Bio

1. Choose a free link in bio tool like the one available on LOGO.com.
2. Add links to everything customers need—your menu, online store, catering requests, and location.
3. Paste your link in bio URL into your Instagram, TikTok, and Facebook bios.

Now, when someone asks, “Where can I order?” You can say, “Link in bio!” and they’ll find everything they need instantly.

How to Make Your Bakery Stand Out Online

Using social media as an effective digital marketing strategy works best when you create content that grabs attention and encourages engagement.

Here are a few ways to make your bakery shine online:

• Post bright, high-quality photos of your best-selling treats to entice customers.
• Share behind-the-scenes videos of your baking process to make customers feel more connected to your business.
• Engage with followers by responding to comments and messages to build relationships and encourage repeat visits.
• Tag your location in posts so nearby customers can easily find you.
• Promote seasonal items with short, engaging videos. If you're launching a new flavor, post an Instagram Reel or TikTok showing how it's made and invite people to try it.
• Create in-depth YouTube videos for a closer look at your baking process, from custom cake decorating to special holiday treats.

Use Low-Cost Ads to Bring in More Customers

If you’re looking for an easy way to bring in more customers, Facebook and Instagram ads can help, even with a small budget.

Targeting local customers who love baked goods puts your bakery in front of people who may not have discovered you otherwise, whether they’re searching for a quick pastry or a custom cake.

Ads also offer other benefits, such as:

• Driving more traffic to your website and online ordering page, making it easier for people to place an order.
• Boosting your social media following, leading to more engagement and word-of-mouth referrals.
• Promoting seasonal specials or limited-time offers, turning online interest into real customers.

With just a small investment, digital ads can help grow your bakery and bring in more orders.

Digital Marketing Can Be Easy As Pie

Reaching more customers and growing your bakery can be simple with the right digital marketing strategies. A strong online presence helps you attract new visitors, increase sales, and build a community of loyal customers who keep coming back.

With LOGO.com, you can easily create a professional website, set up online ordering, and market your bakery with tools designed to help small businesses thrive. Get started today and make sure your bakery is the first place people find when they’re searching for something sweet.