About What's in a name
What's in a name redefines fashion by weaving personal stories and cultural heritage into every stitch. Rooted in the belief that clothing is more than style—it's identity—our collections celebrate individuality with designs that honor tradition and inspire self-expression. "My Essence. My Culture. My Heritage." isn't just a slogan; it's the heart of our brand that connects you to your roots through timeless fashion.
Brand Values
At What's in a name, we embrace authenticity, creativity, and cultural respect as the pillars that shape our brand. We are committed to honoring diverse heritages with thoughtful craftsmanship and meaningful storytelling, fostering a community where every piece reflects a journey of identity and pride. Our values guide us to create with purpose and connect deeply with those who wear our designs, ensuring each garment resonates with both soul and style.
Industry
Fashion
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