Under 100K is your premier destination for discovering covetable fashion that defies its price tag. We meticulously curate on-trend apparel and accessories, empowering style enthusiasts to build a sophisticated wardrobe that looks and feels luxurious, without ever compromising their budget. Experience the thrill of smart fashion, where incredible style is always within reach.

At Under 100K, our essence is built upon the belief that exceptional style should be universally accessible, not exclusive. We champion Fashion Democracy, passionately curating pieces that empower individuals to express their unique identity with confidence and without financial barriers. Our commitment to Smart Chic ensures every item delivers undeniable style, quality, and value, proving that aspirational looks can effortlessly become an everyday reality for everyone.