UB is a distinctive fashion brand rooted in the vibrant culture of Baguio City, blending contemporary style with local artistry to create wearable expressions of individuality. Our collections celebrate the rich heritage and natural beauty of the region, offering fashion-forward pieces that resonate with both trendsetters and cultural enthusiasts. At UB, we craft more than clothing; we design stories that connect people to the heart of Baguio's creative spirit.

At UB, we are committed to authenticity, embracing the unique stories woven into every fabric and design that reflects Baguio City's essence. We value sustainability and mindful craftsmanship, ensuring that each piece honors both the environment and the community that inspires us. Our passion lies in empowering self-expression through fashion, fostering a deep connection between our brand and those who seek originality and meaningful style.