to do list Brand Guidelines

to do list builds smart productivity tools that simplify how teams and individuals plan, track, and complete work — Tech The To Do List. We combine intuitive task design, real-time collaboration, and AI-driven prioritization so users spend less time organizing and more time delivering results. Lightweight yet powerful, our platform plugs into existing workflows to boost focus, reduce context switching, and make daily progress visible and predictable.

We believe productivity should feel empowering, not punitive — our designs prioritize clarity, calm, and momentum so people can do their best work without friction. We commit to intelligent simplicity: leveraging technology responsibly to automate the mundane while keeping control and trust firmly in users’ hands. Transparency, rapid iteration, and a user-first mindset guide every product choice, ensuring our tools respect privacy, integrate seamlessly, and meaningfully improve how teams collaborate and achieve goals.