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This Is Personal avatar

This Is Personal Brand Guidelines

About This Is Personal

This Is Personal helps leaders and teams turn complex problems into purposeful action by blending rigorous strategy with human-centered insight. We combine data-informed frameworks, candid stakeholder coaching, and tailored implementation plans so organizations gain Strategic Clarity with Heart—alignment that’s measurable, meaningful, and built to stick. Our work is practical, empathetic, and results-driven, positioning clients to make confident choices that advance both performance and culture.

Brand Values

We believe clarity is kind: honest analysis should illuminate possibilities without stripping away the human context that makes decisions meaningful. We prioritize curiosity and courage—asking the hard questions, listening well, and doing the work to translate insight into achievable plans. Integrity guides our relationships; we hold clients to high standards while meeting them where they are, creating partnerships rooted in respect, accountability, and a commitment to outcomes that matter to people as well as the bottom line.

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