The Wakeup Signal. builds diagnostic and insight platforms that surface the overlooked signals driving technology decisions, delivering actionable intelligence to product teams, CISOs, and executives. By combining causal analysis, real-time telemetry, and clear narrative diagnostics, we help organizations ask the right questions — because Nobody’s asking the right questions — and turn ambiguous data into confident, prioritized action.

We prize curiosity, clarity, and courage: curiosity to probe beneath assumptions and find the signals others miss; clarity to translate complex telemetry into crisp, human-first guidance; and courage to challenge orthodoxies and recommend the hard but necessary shifts. These values steer our product design, client conversations, and hiring — ensuring every feature, insight, and interaction empowers customers to make smarter, faster decisions in an uncertain technological landscape.