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The New York Times Brand Guidelines

Overview

Logos

Colors

Fonts

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Overview
/Logos

Logos

The logo is the foundation of our brand identity, representing who we are at a glance. Using it consistently builds recognition and trust across all touchpoints.

Overview

Colors

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Popular Pages

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Main Logos

High Resolution Color Logo

High Resolution Logo Grayscale

High Resolution Logo Color on Transparent Background

High Resolution Logo Grayscale on Transparent Background

Correct Uses

Examples of correct usage to apply The New York Times brand elements properly.

Incorrect Uses

Examples of incorrect usage to avoid and maintain brand integrity for The New York Times.

Brand In Action

Real-world examples that show The New York Times in action.

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