The Hide in BTS X ARMY is a unique culinary haven where passion for exquisite flavors meets a vibrant fan community. We craft unforgettable dining experiences that celebrate the hidden depths of taste and connection, living by our slogan, 'Hidden flavor, seen forever.' Here, every dish is a tribute to the artistry and spirit of BTS, inviting guests to savor moments that resonate beyond the plate.

Rooted in creativity and community, our brand champions authenticity and shared experiences, reflecting the synergy between our love for exceptional cuisine and the BTS ARMY fandom. We commit to fostering an inclusive space where fans and food lovers alike can discover new flavors and lasting memories. Integrity, innovation, and heartfelt hospitality guide every interaction, ensuring our guests feel seen, valued, and inspired.