Tết Xứ Thanh Brand Guidelines

Tết Xứ Thanh is your digital hearth for celebrating the spirit of Vietnamese Lunar New Year, sharing stories, recipes, and traditions that define this cherished season. Our blog, 'Chạm xuân – chạm yêu thương' (Touching spring – touching love), invites you to connect with the heart of Tết, offering a curated glimpse into its beauty and the invaluable human connections it celebrates. Join us as we explore the depth of our heritage and the warmth of shared experiences that make every spring a time of renewal and love.

Tết Xứ Thanh is rooted in the spirit of connection and shared heritage, celebrating the enduring bonds that tie us to our roots and to one another. We believe in the power of stories and traditions to foster understanding, empathy, and a deeper appreciation for our cultural identity. Through our blog, we aim to cultivate a community where every voice is heard and every experience is valued, fostering a sense of belonging that resonates far beyond the Lunar New Year.