Sohot is an ecommerce brand that delivers bold, weather-proof apparel and accessories engineered to keep you warm without sacrificing style or performance — because when the world gets cold, your look shouldn’t. With a focus on technical fabrics, streamlined shopping and fast fulfillment, Sohot turns subzero conditions into a styling opportunity: “So cold! So what? SOHOT.”

At Sohot we put practicality and confidence first: we design products that solve real cold-weather problems while empowering customers to express themselves. We commit to honest quality, clear communication and reliable service so every purchase feels like an investment in comfort and style. Our decisions are guided by durability, accessibility and a restless curiosity for better materials and smarter design — because keeping people warm should be effortless, ethical and undeniably cool.