SAMARA is a trusted retail destination committed to delivering a seamless shopping experience grounded in the principles of trust, harmony, and endurance—embodied in our slogan, Semesta Amanah, Rukun, Abadi. We carefully curate quality products that meet the evolving needs of our community, fostering lasting relationships through transparent service and a deep respect for customer values. At SAMARA, retail transcends transactions to become a shared journey of reliability and mutual respect.

At SAMARA, our core values revolve around integrity and unity, guiding every interaction and decision within our retail environment. We believe in building an enduring bond with our customers by honoring commitments and nurturing a harmonious community where trust is paramount. These values shape our identity and inspire us to create a retail experience that feels both welcoming and consistently dependable.