About Mimo & Co.
REEL COFFEE is an ecommerce wholesaler dedicated to supplying automotive shops, garages, and makers with premium, ready-to-serve coffee and curated break-room solutions that keep teams energized and customers impressed. With a focus on durable packaging, streamlined reordering, and flavors crafted for fuel-up moments, REEL COFFEE helps service businesses “FUEL YOUR SHOP WITH FLAVOR” while minimizing downtime and waste. Our B2B platform pairs fast fulfillment and flexible subscription options with trade-friendly pricing so shops can focus on the work while we keep the crew caffeinated.
Brand Values
At REEL COFFEE we value reliability, craftsmanship, and practical hospitality — delivering consistently great coffee that respects the rhythm of hands-on work. We prioritize partnerships with shops by offering transparent pricing, rugged packaging, and responsive service so our product enhances productivity rather than complicating it. Sustainability and community matter too: we source responsibly, reduce waste with smart supply options, and support local businesses to ensure every cup reflects respect for people, place, and the craft of both coffee and repair.
Industry
eCommerce
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