REASONING WITH TRICKS brings playful, research-backed strategies to learning by combining cognitive science with hands-on problem solving for learners of all ages. We design bite-sized lessons and mental heuristics—‘tricks’ that simplify complex reasoning—so students build durable understanding, critical thinking, and confidence faster than with rote methods. Whether in-class, online, or through teacher training, our approach makes higher-order thinking accessible, memorable, and immediately useful.

At our core we believe curiosity should be cultivated, not coerced; we commit to designing experiences that spark wonder, reward effort, and honor the learner’s thinking process. We pair rigor with playfulness—anchoring techniques in evidence while packaging them in intuitive, low-friction formats—so educators and students alike feel capable and empowered. Integrity guides our practice: we measure impact, iterate with humility, and prioritize clarity, equity, and joy in every interaction.