PURE PORE PILLUU JA PIKARUOKAA Brand Guidelines

PURE PORE PILLUU JA PIKARUOKAA is an irreverent, late‑night Finnish fast‑casual restaurant serving bold, craveable comfort food with a punch — from loaded fries and handmade burgers to unexpected fusion snacks. With a raw sense of humor and uncompromising flavors, we promise honest portions, speedy service and a place where the slogan “EHKÄ OTIN TAI SIT VITTU VEDIN KAIKEN” signals that here you’ll get unapologetic taste and memorable moments whether you came hungry or just needed something real.

We believe in authenticity over polish: direct communication, real food made with care, and a welcoming atmosphere for everyone who’s had a long night or a long day. Our decisions prioritize bold flavor, speed, and consistency while treating staff and guests with blunt kindness — a little rough around the edges but fiercely dependable. We stand for fairness in pricing, transparency in ingredients, and a playful, no‑pretense service style that turns ordinary nights into stories worth telling.