Nothing Serious Brand Guidelines

Nothing Serious builds deceptively simple technology products that solve real-world problems with delightful minimalism. We strip away complexity to deliver fast, reliable tools and experiences—whether that’s a productivity app, an automation service, or an API—so teams and individuals can do more with less friction. Lighthearted in name but rigorous in craft, we prioritize clarity, performance, and human-centered design to turn everyday workflows into effortless moments.

At Nothing Serious we believe powerful technology should feel effortless: we pursue elegant simplicity, obsessing over user clarity and performance so our products disappear into the background where work actually happens. We pair playful curiosity with engineering discipline—encouraging bold experimentation while holding ourselves to high reliability and security standards. Above all we design with empathy, listening to real users and iterating quickly to create tools that respect people’s time and help them focus on what matters.