Mr. St Brand Guidelines

Mr. St builds human-centered technology that simplifies everyday decisions and amplifies personal freedom—delivering smart, reliable tools that let people spend less time managing devices and more time living. Combining intuitive design, robust security, and adaptable integrations, Mr. St helps customers customize technology to fit their rhythms and priorities—Live, Your Life—so tech serves ambition instead of distracting from it.

At Mr. St we place people at the center of every product choice: empathy informs our design, privacy underpins our architecture, and practicality drives our roadmap. We pursue elegant solutions that respect users’ time and autonomy, act with transparent integrity in how we handle data and partnerships, and continually iterate with humility—so our work consistently earns trust and enables customers to focus on what matters most to them.