Momentum - to do list app Brand Guidelines

Momentum is a sleek, distraction-minimizing to-do list app that helps professionals and teams turn intention into action — with smart prioritization, seamless cross-device sync, and micro-habit triggers designed to keep momentum through the day. Built for people who want practical productivity instead of complexity, Momentum blends data-driven reminders and quick-capture workflows with an elegant, calm interface so you can focus on what matters. “Let’s make today productive!” is more than a slogan — it’s the app’s promise to help you ship small wins every day.

Momentum values clarity, consistency, and progress: we design experiences that reduce cognitive load, celebrate incremental wins, and make lasting routines achievable. We believe productivity should be humane and sustainable, so we prioritize privacy, intuitive design, and reliability in every feature decision. Our commitment is to empower users with tools that respect their time, adapt to real workflows, and encourage steady forward motion rather than burnout.