Midad مداد blends the essence of education with spirituality by crafting exquisite writing instruments from fine wood, each inscribed with heartfelt prayers. Rooted in the belief that learning is a soulful journey, Midad offers tools that inspire reflection and mindfulness, embodying the slogan 'أدعية من القلب… من خشب فاخر' (Prayers from the Heart… from Fine Wood). This unique fusion of craftsmanship and meaning elevates everyday writing into a nurturing experience for students and educators alike.

At Midad, we cherish the harmony between knowledge and inner peace, fostering growth through thoughtful intention embedded in every product. We are committed to honoring tradition while inspiring modern learners, valuing authenticity, quality, and spiritual connection as the pillars that guide our creative process and customer relationships. Our dedication to excellence and meaningful impact shapes how we serve our community, encouraging a heartfelt approach to education and personal development.