Mercado’s Crab Paste Brand Guidelines

Mercado’s Crab Paste crafts small-batch, artisanal crab pastes that capture the coastal flavors of fresh crab and traditional family recipes. Made with sustainably sourced shellfish and minimal, high-quality ingredients, our paste elevates everyday cooking—bringing restaurant-caliber umami to sauces, marinades, and spreads while prioritizing traceability and bold, authentic taste.

At Mercado’s, we value seafood integrity, culinary craftsmanship, and community stewardship. We commit to sustainably sourced ingredients and transparent sourcing practices, honor time-tested techniques and careful, small-batch production to preserve flavor and quality, and support local fishers and kitchens so every jar connects people to place, taste, and responsible food culture.