José López Brand Guidelines

José López is a neighborhood restaurant celebrating the rich flavors of traditional Spanish and Latin cattle-country cuisine, where every dish is crafted from carefully selected meats and seasonal local produce. Branded as “Tu ganadería,” the restaurant blends rustic authenticity with modern culinary technique to deliver hearty, shareable plates and warming hospitality that make guests feel at home and well fed. With a focus on traceable ingredients and mastered grill methods, José López offers a memorable dining experience for families and meat lovers seeking genuine flavor and provenance.

At José López we honor provenance, hospitality, and craftsmanship: sourcing responsibly from trusted ranchers, preparing food with respect for ingredient and technique, and welcoming every guest as part of our table. We believe in transparent sourcing and consistency—serving robust, honest flavors while creating a warm, unpretentious atmosphere where families and friends connect. These values guide our choices from menu design and supplier partnerships to staff training and nightly service, ensuring each visit reflects our commitment to quality, community, and the pride of ‘Tu ganadería.’