Habit Tracker Brand Guidelines

Habit Tracker builds intelligent, user-centered habit-forming tools that turn intention into lasting behavior. Combining lightweight mobile design, data-driven insights, and subtle behavioral science nudges, we help individuals and teams form routines that stick without friction — empowering smarter personal growth and measurable progress in an increasingly distracted world.

We value clarity, compassion, and evidence: clarity to design simple, frictionless experiences; compassion to meet users where they are with nonjudgmental support; and evidence to ground product choices in behavioral science and real-world data. These principles guide every decision we make — from feature design to customer support — ensuring Habit Tracker creates products that are humane, effective, and trustworthy for people striving to improve their lives.