Grwm Girls is a vibrant beauty and lifestyle blog that celebrates everyday glamour, insider makeup techniques, and real-talk beauty routines — filmed and written from the heart of the Coverstar House. Blending approachable tutorials, product breakdowns, and candid creator stories, we help readers feel confident, informed, and camera-ready whether they’re prepping for a night out or curating a signature daily look.

At Grwm Girls we champion authenticity, creativity, and community: we create content that celebrates real faces and honest routines, pushes playful experimentation, and invites readers into a welcoming space where questions are encouraged and expertise is shared. Our editorial choices prioritize transparency and inclusivity, guiding every product review, tutorial, and collaboration so that audience trust and empowerment come first.