Frey Conseils | Aef is a strategic consulting firm that turns complex data and organizational challenges into clear, actionable roadmaps. Combining rigorous analysis with pragmatic implementation, we help leaders make confident decisions that drive measurable performance and sustainable growth—guided by our motto: Analyse, Clarté, Excellence.

We pursue clarity through meticulous analysis, always translating insight into practical solutions that respect clients’ realities and ambitions. Excellence is both our standard and our promise: we deliver work grounded in methodological rigor, honest communication, and tangible outcomes. Above all, we build trusted partnerships—listening carefully, challenging respectfully, and acting with integrity so clients can navigate uncertainty with confidence.