Forma Brand Guidelines

Forma builds intuitive enterprise software that turns complex data into clear decisions. We blend human-centered design with scalable engineering to deliver adaptable tools that streamline workflows, surface actionable insights, and reduce time-to-impact — helping teams move from analysis to action faster. Trusted by product and operations leaders, Forma makes sophisticated technology feel useful, predictable, and decidedly human.

At Forma, we value clarity over complexity, crafting products that prioritize real human outcomes rather than feature lists. We move with curiosity and rigor, embracing thoughtful experimentation and measurable results so every iteration strengthens customer trust. Collaboration and humility guide how we work — inside our teams and with partners — because durable technology is built by listening first, designing second, and delivering what truly helps people do their best work.