EXTRA redefines retail with its unique focus on 'Gambar Singa estetik' — seamlessly blending artistic aesthetics with everyday shopping experiences. By offering products that inspire and evoke the bold spirit symbolized by the lion, EXTRA creates a vibrant and compelling destination for customers seeking style and substance in one place. This commitment to artistic expression and quality craftsmanship sets EXTRA apart as a leader in retail innovation.

At the heart of EXTRA lies a dedication to authenticity, creativity, and empowerment. We believe in celebrating individuality through artful design and delivering products that resonate emotionally with our customers. Our values drive us to foster meaningful connections and cultivate an inspiring environment where every interaction reflects passion and integrity, ensuring that each customer feels valued and uplifted.