ella Brand Guidelines

ella builds intuitive, human-centered technology that simplifies complex workflows and empowers teams to move faster. Combining elegant design with scalable engineering, we deliver tools that feel effortless to use while solving enterprise-grade problems — making data-driven decisions and collaboration more accessible for organizations of any size.

At ella, we value clarity, empathy, and craftsmanship: we design products that respect people’s time, listen closely to real user needs, and iterate with technical rigor. Our work is guided by a commitment to responsible innovation and collaborative partnership, so every feature we ship earns trust, drives measurable impact, and helps customers do their best work.