SELIX KALA Brand Guidelines

Default Logo builds intelligent branding systems and identity tools for technology companies, blending data-driven design with modular assets that scale across products and platforms. We streamline identity creation so engineering and product teams can ship faster—delivering adaptable logos, tokenized style systems, and developer-friendly assets that retain visual fidelity across devices. The result is a brand toolkit engineered for consistency, speed, and measurable impact in fast-moving tech environments.

At Default Logo we believe clarity empowers innovation: we prioritize purposeful design, modular systems, and rigorous consistency so teams can focus on building great products. We partner with clients as practical collaborators—balancing creativity with engineering-minded processes, transparent communication, and measurable outcomes. Integrity guides our work: we obsess over accessibility, scalability, and long-term maintainability so brands remain resilient as technologies and teams evolve.