Deadbeat Dad Society Brand Guidelines

Deadbeat Dad Society is a fashion brand that reclaims and redefines the narrative around fatherhood, emphasizing the critical importance of 'Presence Over Promise.' We craft apparel designed for modern individuals who understand that true value lies in consistent action and heartfelt connection, offering a stylish way to express commitment and enduring impact.

At Deadbeat Dad Society, we believe in the profound impact of genuine connection and the power of showing up. Our clothes are a statement against absent intentions and a celebration of active engagement, encouraging wearers to embrace the responsibility and joy of truly being present. We champion authenticity, accountability, and the enduring strength found in deep, personal bonds.