Critical Brews Brand Guidelines

Critical Brews is Sacramento’s neighborhood craft beer haven, blending small-batch brewing expertise with a warm, community-first taproom experience. We specialize in inventive, hop-forward ales and approachable lagers brewed on-site, pairing seasonal releases with local ingredients and partnerships to deliver fresh, memorable pours that celebrate Sacramento’s vibrant food and drink scene. Whether you’re a curious first-timer or a dedicated hop head, Critical Brews offers honest craftsmanship, thoughtful beer education, and a welcoming space to connect.

At Critical Brews we put craft, community, and curiosity at the heart of everything we do: we brew with integrity and attention to detail, source locally whenever possible, and design experiences that invite conversation and discovery. We value transparency in our process, respect for our neighborhood’s diverse voices, and a playful but disciplined approach to innovation—pushing flavor boundaries while ensuring every beer is balanced and approachable. These principles guide how we brew, treat our team and guests, and choose collaborators, so each decision strengthens our ties to Sacramento and keeps great beer at the center of the community.