cooke Brand Guidelines

cooke is a modern culinary learning platform and hands-on dining studio that teaches home cooks the techniques, flavors, and discipline of the world’s top chefs. Blending chef-led classes, guided tasting menus, and practical at-home recipes, cooke helps people cook confidently — Learn to cook like the world’s chefs — by translating pro methods into approachable lessons that deliver restaurant-quality results in everyday kitchens.

At cooke we value craft, curiosity, and generosity: we honor professional technique and relentless attention to detail while keeping lessons accessible and joyful. We champion learning through doing, curiosity about global cuisines, and generosity in sharing knowledge so every student leaves more confident and inspired. These principles guide how we design classes, choose collaborators, and treat guests — with respect for provenance, a commitment to honest flavors, and the belief that great food is made better when it’s taught and shared.