Chili is A Main Brand Guidelines

Chili is A Main brings bold, Southern-inspired comfort to the neighborhood with a playful focus on handcrafted deviled eggs and a rotating menu of house-made small plates. Known as "The Deviled Egg Lady," the restaurant pairs impeccably seasoned classics and inventive fillings with local produce, craft cocktails, and fast, friendly service—offering approachable fine-casual dining that turns a simple staple into a memorable centerpiece for every meal.

At Chili is A Main we champion hospitality that feels like coming home: warm, attentive, and a little bit mischievous. We honor tradition by perfecting timeless recipes while embracing creativity—sourcing locally, celebrating seasonal ingredients, and continually experimenting to delight regulars and newcomers alike. Every decision centers on quality, community, and joyful food moments: from the kitchen’s exacting standards to the way we welcome guests, we aim to create tasty, inclusive experiences that make people smile and gather around the table.