CATERPILLAR Brand Guidelines
Overview
Logos
Colors
Fonts
The logo is the foundation of our brand identity, representing who we are at a glance. Using it consistently builds recognition and trust across all touchpoints.
Examples of correct usage to apply CATERPILLAR brand elements properly.
Examples of incorrect usage to avoid and maintain brand integrity for CATERPILLAR.
Real-world examples that show CATERPILLAR in action.
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