Cake Brand Guidelines

Cake builds elegant, human-centered technology that simplifies complex workflows so teams can move faster and focus on what matters. Combining intuitive design, robust automation, and enterprise-grade security, Cake turns fragmented processes into predictable, delightful experiences—helping companies scale without sacrificing clarity or control.

At Cake we believe technology should empower, not overwhelm: we prioritize clarity in design and transparency in engineering so customers understand and trust what we build. We move with curiosity and rigor, balancing bold experimentation with responsible stewardship of data and user needs. Above all, we measure success by the tangible impact we deliver — making teams more productive, decisions more confident, and everyday work more human.