bad product ideas riffs on the silicon-era playbook to make product innovation fearless, fast, and intentionally imperfect. We ideate, prototype, and stress-test contrarian concepts—turning ‘bad’ into insight—so teams uncover hidden assumptions, accelerate learning, and discover unexpectedly viable directions. Whether running rapid experiments or hosting provocative workshops, our work catalyzes clearer decisions and bolder product roadmaps.

We value curiosity over certainty: stubbornly asking “what if” and embracing early failure as the fastest route to truth. We prize honest feedback and ruthless iteration, creating a low-egos environment where wild ideas are safe to try and useful to test. Above all, we champion practical creativity—melding playful risk-taking with rigorous measurement—so every experiment teaches something real and drives better product choices for teams who refuse to play it safe.