AZC operates within the education sector with a distinct and unapologetic stance, emphasizing a mission centered on decisive action and accountability, as echoed in its slogan, "HET AZC MOET DICHT DAT IS ONZE PLICHT." It positions itself as a catalyst for change, challenging traditional educational norms by engaging stakeholders in critical conversations about societal responsibilities and institutional reforms.

At its core, AZC embodies a commitment to transparency, responsibility, and transformative impact within the educational landscape. It values honest dialogue and steadfast dedication to its cause, fostering a community driven by shared conviction and purposeful engagement. These principles guide every interaction and decision, ensuring the brand remains authentic and unwavering in its mission.