Atsara Ni Kuya Jaylord Dumasig Brand Guidelines

Atsara Ni Kuya Jaylord Dumasig is a warm, family-style restaurant celebrating Filipino home cooking with carefully sourced ingredients and time-honored recipes handed down through generations. We deliver comforting, deeply flavored dishes crafted with fresh local produce and thoughtful technique—Taste That Feels Like Home—served in a welcoming space where guests leave feeling nourished, satisfied, and connected to tradition.

At the heart of our restaurant is a commitment to hospitality, authenticity, and community: we honor culinary traditions by preparing honest, flavorful food with respect for ingredients and the people who grow them, while treating every guest like family. We choose transparency in sourcing, consistency in quality, and generosity in service so that each meal not only delights the palate but restores a sense of belonging and pride in our shared food heritage.