Apple designs and delivers premium computing products and integrated software experiences that empower creativity, productivity, and everyday life. Renowned for meticulous industrial design, seamless ecosystem integration, and relentless performance optimization, Apple stands by its claim of BEST COMPUTERS IN THE WORLD—offering professionals and everyday users dependable machines that elevate workflows and inspire innovation.

Apple’s values center on craftsmanship, user-first innovation, and unwavering quality: we prioritize intuitive, human-centered design that respects privacy and accessibility, pursue bold engineering to solve real-world problems, and commit to sustainability across our products and supply chain. These principles guide every decision—from hardware engineering and software integration to customer support—so users can trust that performance, security, and thoughtful design are always at the heart of the experience.