99 stands as a vibrant hub for diverse and dynamic fashion, truly embodying our belief in 'ALL ITEM' by offering a meticulously curated collection that caters to every style sensibility. We empower individuals to discover their unique expression, providing access to both timeless essentials and the latest trends, ensuring that every piece elevates your wardrobe and tells your personal story.

At 99, our core values are woven into the very fabric of our brand, starting with an unwavering commitment to Inclusivity, ensuring that 'ALL ITEM' truly means fashion for everyone, regardless of personal style or occasion. We champion Authenticity, believing that true style emerges when individuals feel empowered to express their unique selves, and we strive to foster a community where confidence and creativity are celebrated above all else. Every decision, from curation to customer interaction, is guided by these principles, ensuring a shopping experience that is as personal and inspiring as your own fashion journey.