2915 F Brand Guidelines

2915 F is a forward-thinking technology studio that partners with curious makers, misfit thinkers, and underdog innovators to design and ship bold hardware and software experiments. Rooted in a belief that “F students are inventors,” we embrace unconventional problem-solving—rapid prototyping, low-ego iteration, and product-led learning—to turn risky ideas into tangible, market-ready solutions that larger teams often miss.

We prize curiosity over conformity, treating failure as data and unconventional attempts as the fastest route to meaningful breakthroughs. Our decisions are guided by empathetic engineering: we build with real people in mind, move quickly without cutting corners, and hold openness and humility as the baseline for collaboration. By privileging creative risk-taking, practical craftsmanship, and relentless user focus, 2915 F creates a culture where surprising ideas are nurtured into innovations that matter.