1990 is a dynamic retail brand dedicated to redefining classic denim with its signature collection proudly titled "JEANS." We blend timeless style with modern craftsmanship, delivering premium, comfortable jeans that celebrate individuality and everyday confidence. At 1990, we bring quality and trend-forward denim to the forefront of fashion, making every pair a statement piece for those who value authenticity and style.

At the heart of 1990 lies a commitment to authenticity, quality, and customer empowerment. We believe in crafting jeans that not only fit perfectly but also inspire confidence and self-expression. Our dedication to sustainable practices and enduring style reflects our respect for both our customers and the environment, guiding every decision and interaction with a genuine passion for denim culture.