Cycling

THISISME is more than just a cycling brand; it's a movement dedicated to celebrating the unique identity of every rider. We craft exceptional gear and curate unparalleled experiences, empowering you to connect deeply with your bike and the journey ahead. Because when you ride with us, you're not just on two wheels — THIS IS ME.

ITALIAN TEAM X crafts high-performance cycling products and experiences rooted in Italian design and racing heritage. From precision-engineered frames and race-ready apparel to expert coaching and event coordination, we fuse aerodynamic innovation with passionate craftsmanship to give riders measurable speed gains and unmistakable style — Speed Shaped By Italy. Whether equipping a pro peloton or an ambitious weekend racer, we deliver race-focused solutions that perform on every climb, sprint and time trial.

Fair-weather Velo outfits riders who refuse to let fickle weather bench their ride. We design and curate lightweight, breathable cycling apparel and accessories engineered for variable conditions — from packable wind shells and breathable rain layers to quick-dry essentials — so riders can chase miles comfortably whether the sun peeks out or clouds roll in. Rooted in performance fit, smart material choices, and practical packability, Fair-weather Velo helps cyclists stay fast, dry, and confident on every ride.