THISISME is more than just a cycling brand; it's a movement dedicated to celebrating the unique identity of every rider. We craft exceptional gear and curate unparalleled experiences, empowering you to connect deeply with your bike and the journey ahead. Because when you ride with us, you're not just on two wheels — THIS IS ME.

At THISISME, we believe true cycling comes from authentic self-expression and the profound freedom found in every pedal stroke. We champion individuality, fostering a community where passion meets purpose, inspiring riders to push boundaries, discover their personal best, and truly own their unique journey. Our commitment is to empower that raw, undeniable spirit that declares, "THIS IS ME."