We have curated responses from industry professionals on the value of being interviewed on a podcast or media platform.
I find the most important reason for being interviewed by other podcasts is learning another host's tactics. I very often find I learn things I may have never thought of when being interviewed.
The best way to increase your listenership is to be a guest on another person's podcast. Seth Godin recently said that podcasting is the new blogging. I agree, and if that's the case, then guest podcasting is the new guest blogging. A person listening to a show where you're the guest not only hears the real you and your voice, but you're also getting endorsed by a host they already subscribe to and trust. Plus, that listener already has a podcast app open to easily search for your show. This works way better than advertising, which has a lot more friction when going from initial contact to subscription.
As a podcast host, it's important to join other podcasts as a guest so you can introduce yourself to new listeners.
Being interviewed gives you the chance to explain and share your creative process. Podcasting is an art form, there is no one way of podcasting. Therefore everyone may have a different process of how they come up with ideas, organize their shows, or decide on guests. Interviews can help others understand how you operate and improve their podcasting process, giving you the chance to stand out as a leader in this space.
The best part about being interviewed is getting prodded to think about things in a different way and consider ideas you might not have had the opportunity to consider before. I highly recommend it.
Being on the other side of the mic is fun. Understanding the work that goes into producing a podcast, it gives me the opportunity to learn from others and to improve as a host.
It's a fact of life that we are judged by the people we hang out with. As a guest on other podcasts, you are grouping yourself with a whole catalog of experts and leveling up your own expert status with your audience and theirs.
One great thing about being interviewed on other podcasts is that it teaches you to build confidence in yourself especially when it comes to self-promotion. As an Asian woman, it can be difficult for me to go out there and promote myself because of my past beliefs on self-promotion. I realized that if I want things to change then I had to make that change. So yes at first I was scared to be the interviewee because of my self-doubts but the more interviews I got on, the fear started to go away and my confidence started to grow. I became more confident in promoting myself and my show because I put myself out there instead of staying inside my shell.
As a podcast host of The Successful Pitch with over 250 episodes, one of the benefits of being interviewed on other podcasts is I get to share how I help sales teams become storytellers. Hosts know I will be a good guest with valuable takeaways for their audience since I host my own show. As a guest on another podcast, you never know who might hear the episode and want to hire me!
Being interviewed is often the best way to drop your guard and let your listeners get to know you. It's the one time where you're not focusing on the other person and trying to make them look good.
My name is Andrew Maff, I am the CEO/Founder of BlueTuskr, a full-service digital marketing company for e-commerce sellers, and the host of the Marketing Interruption podcast.
Here are a few thoughts from Pat Flynn, host of the Smart Passive Income
podcast. Pat launched the podcast in July 2010, so exactly ten years ago,
and has aired more than 400 episodes since launching. It has more than 60
million downloads.
I am the host of a podcast on C-Suite Network, called Specified (www.tatstalks.com). The Specified podcast interviews leaders who have overcome adversity, built massive organizations (zero to $100 million+) and made an impactful change in the building materials and coatings industry.
I am the co-founder and COO of a sustainable roof coating manufacturing company called Castagra (www.castagra.com). Castagra's Ecodur product is approved and
used by world-class companies and was voted top Greenvention by the entrepreneur reality show Dragon's Den.. Over the past 20 years, I have had the pleasure of launching hundreds of products and services and co-authoring the book Overcoming Inventoritis: The Silent Killer of Innovation (Forward by Steve Wozniak, co-founder of Apple). My speaking activities include speaking to industry groups such as the Chartered Accounts of Canada, Canadian Bar Association, The American Chamber of Commerce and The International Internet Marketing Association. I've written articles for Fast Company, Construction Today and Industry Week and have been quoted on CBS News, Global TV, CBC and in The Globe and Mail and BC Business.
I am Sam Brake Guia, the podcast host of Brains Byte Back, weekly podcast looking at how our brains, psychology, and society are impacted by the ever-evolving technology that surrounds us, and The Loudspeaker, a podcast focusing on PR advice and tips to help entrepreneurs grow. I work as a content creator and podcast expert for the marketing department of Publicize, a digital PR company, based in Medellin, Colombia, that is on a mission to grow digital communication for startups. It is my job to create audio and video content that captures audiences, explains complex ideas, and above all, is entertaining and informative. I started as a writer at the company but quickly found a passion for audio content, producing podcasts and audio reads. In addition to this, I also produce video content for the company. I am responsible for coming up with ideas and producing video briefs which are executed by our creative department.
Steve Renard founded Crowned Fox Adventures to help people tell better stories and connect with their audiences powerfully and authentically. He has nearly 20 years of experience as a film and video producer and director, working with high-profile companies large and small, and with on-camera and on-stage talent ranging from rank-and-file employees to C-suite executives. Through individual coaching and workshops, he helps people learn the psychological, technical, and storytelling skills they need to perform at the highest level in high-pressure and high-value presentation situations. He is also the co-host of The Time That Is Given Us, a podcast exploring the works of J.R.R. Tolkien using sacred reading practices from around the world.
Anthony Treas works with men who are unsatisfied with their life and ready to take action and be held accountable. After his deployment to Iraq, Anthony struggled with PTSD, anxiety, and depression. Desperately wanting to improve his condition, Anthony set out to rebuild his mental health and personal well-being. With 10 years of experience, research, study, and education, he developed the S.T.R.O.N.G. Method, a proven, step-by-step process for men to develop the foundational skills to achieve mental strength, confidence, fulfilling relationships and personal fulfillment. His philosophy is, “you can come up with excuses, or you can come up with reasons to do what you need to do to get what you want out of this life”. Anthony is the host of the STRONG Men Podcast, providing men with empowering messages to thrive in their health, wealth, and personal performance. His mission is to empower men to reclaim their mental health, confidence, sense of adventure, and purpose.
Trista Polo has over 13 years of experience working with and coaching Entrepreneurs and Business Owners, through her company I Woke Up Awesome Coaching. Trista is a professional speaker, Emcee, Trainer and Podcast Host. She works with companies and organizations around the US. Trista’s mission is to help people win, whatever winning looks like to them. Through transforming conversations with herself and others, she helps people access their true power. As a coach, Trista focuses on mindset, productivity and the power of your professional network. Trista is the author of “More Leads than You Can Call” and the host of Trista’s PL8STORY Podcast. Her podcast features a new vanity license plate owner each week and we learn the story about the plate and why they chose it. The story is more surprising than you think! Trista lives in the Hudson Valley NY with her husband, rescue cattle dog mix, Bella and tuxedo cat, Boris. Trista loves crocheting, improv acting and creating life on purpose.
Sheena Yap Chan is a blogger, podcaster, consultant, author, and speaker on building self-confidence. She currently inspires women through her podcast called The Tao of Self Confidence where she interviews Asian women about their inner journey to self-confidence. Her mission is to help Asian Women boost their confidence to live their authentic selves, help Asian Women create a voice in the world, and create a stronger representation for Asian women. Sheena has also written for sites such as Mindvalley and Mumbrella Asia.
John Livesay, aka The Pitch Whisperer, is a sales keynote speaker and shares the lessons learned from his award-winning sales career at Conde Nast. In his keynote “Better Selling Through Storytelling,” he shows companies’ sales teams how to become irresistible so they are magnetic to their ideal clients. After John speaks, the sales team becomes revenue rock stars who know how to form an emotional connection and a compelling sales story with clients. His TEDx talk: Be The Lifeguard of your own life has over 1,000,000 views. His best selling book is Better Selling Through Storytelling.
He is also the host of “The Successful Pitch” podcast, which is heard in over 60 countries. These interviews make him a sales keynote speaker with fresh and relevant content. Audiences love him because they know he’s been in their shoes. John has been interviewed by Larry King and appeared on TV as an expert on “How To Ask For What You Want And Get A Yes.”
Dr. Madeline Ann Lewis is President/CEO of the Executive Women’s Success Institute and creator of the online course “Crack the Career Code: How to Lead, with Confidence, Charisma, and Credibility.” She’s a career strategist, coach, trainer, speaker, author, and business consultant. Dr. Lewis conducts professional development training, workshops, and seminars that have been presented throughout the United States and abroad. She has been recognized and has received numerous accolades for her achievements in business and her written works.Dr. Lewis is the author of “Playing from the Blue Tee: Women in the Federal Government” and “Finding Your Best Inside: How to Persevere and Become the Person You Are Meant to Be.” She has also co-authored four other women empowerment books, one which was translated into Spanish and Polish.
