The Design Behind the Biden-Harris 2020 Campaign Logo

November 2, 2020

By: Emily

The Design Behind the Biden-Harris 2020 Campaign Logo

We have currated responses from experts in the political and graphic design fields to discuss the Biden-Harris logo. While there are various versions floating around, the white background version is the one used on the JoeBiden.com website. If you are looking for a full-size svg of the Biden Harris 2020 campaign logo, the best place we have found is the version on the Wikipedia page for their campaign, specifically here at this url: https://upload.wikimedia.org/wikipedia/commons/5/51/Biden_Harris_logo.svg

Harris was announced as Biden's running mate in August 2020 and made history as the fourth woman to be included in a major party's presidential campaign logo. The other three were Geraldine Ferraro, Sarah Palin, and Hillary Clinton. The stylized E in the logo is very trendy, and we have seen many modern logos using the three horizontal stripes to replace an upper-case letter e.

Some say that the three red stripes in the E harken back to the three red stripes used in the Obama campaign.

The font type is called "Decimal" and is available for licensing at Typography.com Biden's solo campaign logo used the Brother 1816 font style, and also included the stylized E. Replacing President with Harris is the simple change that allows for a smooth connection from his solo logo through to the joint campaign logo.

Biden's Solo Campaign Logo Before Harris
Biden's Solo Campaign Logo Before Harris

We reached out for comments about the Biden Harris logo and are honored to have a diverse panel. This includes an anonymous comment direct from a Senior Campaign Staffer for an alternative presidential candidate. We are sworn to secrecy but have verified that the contributor is indeed who they say they are.

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