A Beginner’s Guide to T-Shirt Logo Sizing and Placement

Table Of Contents

• Why Logo Size Matters for T-Shirts
• Recommended Logo Sizes for T-Shirts
• 5 Best Practices for Logo Placement
• Commonly Asked Questions About T-Shirt Logo Placement
• Design and Test Your Logo With LOGO.com
• Bring Your T-Shirt Logo to Life

Creating custom T-shirts with your logo is an exciting way to promote your brand, build team identity, or create standout merchandise. But getting it right when it comes to logo placement and size is key.

A poorly sized logo can make your shirt look awkward, while a perfectly placed logo can elevate the entire design.

In this guide, we’ll cover the standard logo sizes and placements for T-shirts so you can create custom apparel that looks professional and polished every time.

Why Logo Size Matters for T-Shirts

The size of your logo is just as important as the placement. A logo that’s too big will overwhelm the design, while one that’s too small will get lost.

Here’s why sizing matters:

Brand Consistency: A correctly sized logo ensures your message stays consistent across all T-shirts.

Professional Look: A well-sized logo gives your shirts a high-quality, polished look.

Readability & Visibility: A correctly sized logo is more visible, whether you’re featuring a small left-chest logo or a large full-front design.

Recommended Logo Sizes for T-Shirts

When you design your T-shirt logo with LOGO.com, you’ll have access to our handy T-shirt template, which allows you to test and resize your logo to perfection.

Here are some of the most popular placements and recommended dimensions:

Center Chest Placement

• Size: 6”–10” wide, 6”–8” tall.
• Best for: Medium-sized logos or text-based designs.
• Position: 2.5”–3” below the collar.

This placement is super versatile and offers a bold yet balanced look. It’s great for company branding, events, or statement T-shirts.

Left Chest Placement

• Size: 2.5”–5” wide, 2.5”–5” tall.
• Best for: Small, professional logos, such as uniforms.
• Position: About 3” down from the collar.

This classic placement is perfect for a subtle, professional look. Think uniforms, team spirit, or minimalist branded apparel.

Full Front Placement

• Size: 10”–12” wide, 10”–14” tall.
• Best for: Bold or detailed designs.
• Position: Roughly 3” down from the neckline.

This placement is great for making a statement or showcasing detailed artwork. Whether you’re designing promotional gear or artistic T-shirts, the full front placement is sure to turn heads.

Additional Placements

• Upper Back: (10”–14” wide, 1”–6” tall) Great for names, short text, or simple logos. Positioned about 4” below the collar.
• Full Back: (10”–14” wide, 6”–15” tall) Perfect for large, detailed designs or sponsor logos. Positioned 3”–4” below the collar.
• Sleeves: (Approximately 3” wide x 1.5” tall) Great for small logos or patterns.
• All-Over Prints: Full-coverage designs that wrap around the entire shirt. Best for creative, attention-grabbing designs but usually limited to polyester.

5 Best Practices for Logo Placement

Getting your logo placement just right can make the difference between a shirt that looks professional and one that feels off. Here are five practical tips to help ensure your designs look polished and leave a lasting impression.

1. Balance the Design

A correctly placed logo gives your shirt an intentional, professional look. Treat the logo as the main attraction—it should complement the shirt, not overwhelm it.

For example, if you’re placing a logo on the center chest, a large logo on a small adult T-shirt will look awkward. A 6”–8” wide logo is ideal for most small and medium adult sizes, while a full-front logo on an XL shirt might look best at 10”–12” wide.

Pro Tip: On LOGO.com’s design tool, use the ruler feature to measure spacing and ensure your logo is centered.

2. Consider Shirt Size

A one-size-fits-all approach to logo sizing is never the way to go. A design that looks great on a medium shirt will be too small for a large or too large for a small.

For instance, when printing left-chest logos for a team, resize the logo for each shirt. A small or women’s shirt might look best with a 2.5”–3” wide logo, while an XL shirt could benefit from a 4”–5” wide logo to maintain proportion.

Pro Tip: When designing for kids’ T-shirts, scale down logos even further to comfortably fit smaller dimensions.

3. Use High-Resolution Files

A fuzzy or pixelated logo can ruin even the most beautiful design. Always upload high-resolution images to ensure clean, crisp prints.

Pro Tip: Save your logo in vector formats like SVG or high-quality PNG files so it remains clear when resized.

4. Choose Contrasting Colors

The correct color combination is crucial for a visible, legible logo. Low contrast can cause your logo to disappear into the shirt.

When you design your T-shirt logo with LOGO.com, you’ll have access to our handy color picker tool, which allows you to test and adjust your logo’s colors to perfection.

For example, a white logo will stand out on dark colors like black or navy, but it will get lost on light pastel shirts. A black logo looks great on white or bright colors, but it will fade on dark shirts.

Pro Tip: If you’re on the fence, design your logo and then test it on different shirt colors.

5. Test with Templates/Mockups

Seeing your design on a virtual T-shirt can help you spot potential issues before printing and give you a clear picture of how the finished product will look.

When you design your T-shirt logo with LOGO.com, you can enable mockups to experiment with different placements, like a left chest logo paired with a full-back design.

Pro Tip: Experiment with different sizes and placements. You’ll see real-time previews, and you can refine your designs until they’re perfect.

Commonly Asked Questions About T-Shirt Logo Placement

How big should my logo be on a T-shirt?

The answer depends on the placement:

• Left chest: 2.5”–5” wide.
• Center chest: 6”–10” wide.
• Full front: 10”–12” wide.

Start with these standard sizes and resize them based on shirt size and design.

What’s the smallest size my logo should be?

Logos should be at least 2.5” wide for readability, especially for left-chest placements. Anything smaller might lose detail and impact.

How do I make sure the size looks good?

Preview your design using mockups to check proportions. Adjust the size to ensure it looks balanced and fits the shirt’s overall design.

Design and Test Your Logo With LOGO.com

LOGO.com’s user-friendly tools make it easy to create, test, and finalize your T-shirt logo designs.

Here’s how:

1. Create Your Logo: Use the LOGO.com logo maker to design a professional-looking logo in minutes. Choose from customizable templates to reflect your brand.
2. Test Placements: Upload your logo to the LOGO.com merchandise editor to see how it looks on different placements, from the left chest to the full front.
3. Refine Your Design: Adjust colors, sizes, and placements until your logo looks perfect.
4. Download and Print: Once finalized, download your design and send it to your printing service or upload it directly to your print-on-demand platform.

Bring Your T-Shirt Logo to Life

Your T-shirt logo is more than just a design—it’s the face of your brand on every shirt. Getting the size and placement right can turn a basic T-shirt into a standout piece that catches attention and leaves a lasting impression. With these tips, you’ll create professional, eye-catching shirts that truly represent your brand.

Now, it’s time to bring your ideas to life.

With LOGO.com’s tools and guidance, creating the perfect logo and T-shirt has never been easier. Start today, and make your brand stand out on every shirt!