Creating custom T-shirts with your logo is an exciting way to promote your brand, build team identity, or create standout merchandise. But getting it right when it comes to logo placement and size is key.
A poorly sized logo can make your shirt look awkward, while a perfectly placed logo can elevate the entire design.
In this guide, we’ll cover the standard logo sizes and placements for T-shirts so you can create custom apparel that looks professional and polished every time.
The size of your logo is just as important as the placement. A logo that’s too big will overwhelm the design, while one that’s too small will get lost.
Here’s why sizing matters:
Brand Consistency: A correctly sized logo ensures your message stays consistent across all T-shirts.
Professional Look: A well-sized logo gives your shirts a high-quality, polished look.
Readability & Visibility: A correctly sized logo is more visible, whether you’re featuring a small left-chest logo or a large full-front design.
When you design your T-shirt logo with LOGO.com, you’ll have access to our handy T-shirt template, which allows you to test and resize your logo to perfection.
Here are some of the most popular placements and recommended dimensions:
This placement is super versatile and offers a bold yet balanced look. It’s great for company branding, events, or statement T-shirts.
This classic placement is perfect for a subtle, professional look. Think uniforms, team spirit, or minimalist branded apparel.
This placement is great for making a statement or showcasing detailed artwork. Whether you’re designing promotional gear or artistic T-shirts, the full front placement is sure to turn heads.
Getting your logo placement just right can make the difference between a shirt that looks professional and one that feels off. Here are five practical tips to help ensure your designs look polished and leave a lasting impression.
A correctly placed logo gives your shirt an intentional, professional look. Treat the logo as the main attraction—it should complement the shirt, not overwhelm it.
For example, if you’re placing a logo on the center chest, a large logo on a small adult T-shirt will look awkward. A 6”–8” wide logo is ideal for most small and medium adult sizes, while a full-front logo on an XL shirt might look best at 10”–12” wide.
Pro Tip: On LOGO.com’s design tool, use the ruler feature to measure spacing and ensure your logo is centered.
A one-size-fits-all approach to logo sizing is never the way to go. A design that looks great on a medium shirt will be too small for a large or too large for a small.
For instance, when printing left-chest logos for a team, resize the logo for each shirt. A small or women’s shirt might look best with a 2.5”–3” wide logo, while an XL shirt could benefit from a 4”–5” wide logo to maintain proportion.
Pro Tip: When designing for kids’ T-shirts, scale down logos even further to comfortably fit smaller dimensions.
A fuzzy or pixelated logo can ruin even the most beautiful design. Always upload high-resolution images to ensure clean, crisp prints.
Pro Tip: Save your logo in vector formats like SVG or high-quality PNG files so it remains clear when resized.
The correct color combination is crucial for a visible, legible logo. Low contrast can cause your logo to disappear into the shirt.
When you design your T-shirt logo with LOGO.com, you’ll have access to our handy color picker tool, which allows you to test and adjust your logo’s colors to perfection.
For example, a white logo will stand out on dark colors like black or navy, but it will get lost on light pastel shirts. A black logo looks great on white or bright colors, but it will fade on dark shirts.
Pro Tip: If you’re on the fence, design your logo and then test it on different shirt colors.
Seeing your design on a virtual T-shirt can help you spot potential issues before printing and give you a clear picture of how the finished product will look.
When you design your T-shirt logo with LOGO.com, you can enable mockups to experiment with different placements, like a left chest logo paired with a full-back design.
Pro Tip: Experiment with different sizes and placements. You’ll see real-time previews, and you can refine your designs until they’re perfect.
The answer depends on the placement:
Start with these standard sizes and resize them based on shirt size and design.
Logos should be at least 2.5” wide for readability, especially for left-chest placements. Anything smaller might lose detail and impact.
Preview your design using mockups to check proportions. Adjust the size to ensure it looks balanced and fits the shirt’s overall design.
LOGO.com’s user-friendly tools make it easy to create, test, and finalize your T-shirt logo designs.
Here’s how:
Your T-shirt logo is more than just a design—it’s the face of your brand on every shirt. Getting the size and placement right can turn a basic T-shirt into a standout piece that catches attention and leaves a lasting impression. With these tips, you’ll create professional, eye-catching shirts that truly represent your brand.
Now, it’s time to bring your ideas to life.
With LOGO.com’s tools and guidance, creating the perfect logo and T-shirt has never been easier. Start today, and make your brand stand out on every shirt!
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