The Ultimate Guide to Link in Bio: How to Set Up and Promote

Have you ever scrolled through Instagram and seen a post that says, “Click on the link in the bio”? Have you considered the benefits of this and the steps to set up one for your website? In this guide, we will go through what a link in bio is, who would benefit from one, and how to set up your own link in bio.

What is a Link in Bio?

A link in bio is an easy way to drive traffic from your social media profile page to your website or other social media platforms. Unlike simply placing your website URL in your profile, a link in bio is a single link where you can collect all your important links – for example, your website, online store, latest blog post, and more. Instead of cluttering your profile with multiple links or constantly changing them, you have one link that leads to everything.

Some social media platforms, like Instagram, don’t allow users to include clickable links in captions. A link in bio tool serves as a workaround, allowing you to promote your website, landing pages, and more in a single link in your bio. Now, having a link in bio has become a standard for businesses, entrepreneurs, and others looking to promote their products and services in a convenient way for their potential customers.

Why Do I Need a Link in Bio?

For small businesses, having a strong online presence is crucial, and a link in bio makes it easy for potential customers to find everything they need about your business.

As your business grows, a link in bio becomes an increasingly convenient tool. Consider the number of products or services you want to promote —having everything accessible through one link simplifies the process for you and your customers. Instead of changing your link every time you have something new to showcase, you can simply include the new link by updating your link in your bio. This time-saving feature lets you focus on what's important, making you and your customers more efficient and productive.

In a world where everyone's fighting for attention online, a link-in bio tool helps you make the most of every visitor to your profile. It's not just convenient—it's a smart way to boost your online presence and turn social media browsers into actual customers.

How Does a Link in Bio Work?

Instagram isn’t the only social media platform where you can use your link in bio tool. TikTok, X (formally Twitter), and Pinterest are just a few examples of platforms that restrict you to a single URL for your profile.

But with restrictions comes opportunity.

Your link in bio is a way to promote multiple URLs in an organized and structured manner.

Check out our link in bio: logodotcom.hi.link

When you tap on the link in the bio, you’re directed to a list of the business's other social media platforms and websites. Instead of going to the business's website, the link in bio tool shows specific promotions and content that the business wants to showcase.

How Can I Use a Link in Bio for My Business?

Imagine you have a new product that you want to promote for the holiday season. Instead of using your website URL, where potential customers have to navigate your website to find the new product, you can add the direct promotion link as part of your link in bio.

Now, when customers find content that they are interested in, they can click on your link in bio and find a list of links you have chosen to promote. This makes it easier and faster for your potential customers to find your product. The easier it is for online visitors to find what they are looking for, the more likely they are to purchase!

Who Should Use a Link in Bio?

Small Businesses

A link in bio tool is an excellent way for small business owners to promote their products and services and drive traffic to their online store. Whether it's a boutique shop, a local cafe, or a landscaping company, a link in bio serves as a centralized hub for promoting their business, making it easier for customers to find and interact with them.

For instance, a local bakery could share its online menu, customer reviews, and special promotions using a link in bio. This setup would make it simple for its social media followers to explore what the bakery offers and place orders.

Entrepreneurs

Consultants, industry coaches, and entrepreneurs entering the online course world can significantly benefit from a link in bio. These entrepreneurs usually have multiple offerings, so a link in bio makes it easier for them to highlight them in an organized way. This helps potential clients learn more about initiatives without navigating through an entire website.

A business coach could use their link in bio to share their blog posts, online courses, and personalized coaching sessions in one link instead of changing their URL every time they have a new offer to promote.

Influencers

Social media personalities, content creators, and influencers can use a link in bio to showcase their brands, collaborations, and content all in one place. A link in bio helps influencers share their stories, promote partnerships, share affiliate links, and highlight their achievements without bombarding their audience with multiple links spread across different online platforms.

4 Benefits of Using Link in Bio Tool for Businesses

1. Create a Streamlined Customer Experience

A link in bio is incredibly user-friendly, providing your customers with a convenient way to find the information they need. With all your important links in one place, there's no need to search across multiple platforms or scroll through your feed.

Whether they want to make a purchase, read your latest blog, or sign up for a newsletter, customers can have instant access to your content, making their experience stress-free and enjoyable.

2. Turn Online Visitors into Customers

While there are many ways people like to shop, online mobile shopping has quickly become one of the most preferred methods. 76% of Americans regularly shop online using their smartphone, and 67% of consumers have used social media to make purchases, making the point clear — mobile shopping is a big deal.

Your link in bio can streamline the shopping process for potential customers by easily connecting your online store, booking systems, products, and services. It’s a convenient way for online shoppers to quickly find what they are looking for all in one spot.

3. Strengthen Your Strong Online Presence

A well-designed and organized link in bio can play a huge role in strengthening your small business online.

Designing your link in bio with your business’s logo, colors, and fonts ensures that your business looks cohesive across all of your online platforms. This builds brand recognition, meaning potential customers can easily recognize your business against other competing businesses.

A customized link in bio can also help with search engine optimization (SEO). Since your bio is a centralized hub for all your URLs, having a link in bio can encourage other websites to link to yours, which is beneficial for SEO. It shows search engines that your website is trustworthy and your industry's go-to spot.

The links you include in your link in bio are equally important for building a strong online presence. By including high-quality links to your content, such as blogs, product pages, videos, and service pages, you can drive more traffic to your website. The keywords you include can help your content appear in search engines, bringing in more potential customers.

4. Free to Create and Use

There are plenty of link in bio builders out there, each with its own unique features and price points. LOGO.com’s link in bio builder stands out because it’s free to claim, build, and publish, making it an excellent option for businesses of all sizes.

Our link in bio builder has all the essential features you need to get started. This is perfect for startups and small businesses that want to boost their online presence without spending a lot of money. You can connect a custom domain, add contact forms, and so much more.

It’s an easy way to look professional and give your visitors all the essential details about your business all in one place. And the best part? It’s free!

Create Your Link in Bio in 3 Easy Steps

Setting up a link in bio with LOGO.com is easy!

In just a few minutes, you can launch your link in bio with a free hi.link domain or connect your own domain. As long as you’re a LOGO.com user, you can edit and publish a free link in bio using a free hi.link domain name, such as your business.hi.link.

When you subscribe to LOGO Pro, more capabilities become available, including setting up your brand with business stationery and a social media presence.

Here’s how to get started and launch in minutes:

Step 1: Customize

Create your link in a bio by claiming your hi.link domain to get started.

If you’ve created a logo with LOGO.com’s our business logo, colors, and fonts will automatically upload as options for you to use! Making it easy to have a cohesive style for your business across all of your online platforms.

From there, you’ll be able to completely customize your link in bio platform:

Choose your background, colors, and fonts that fit your business’ style.

Add sections to your link in bio, and customize your profile information, icons, and buttons. Then, include your social media and external links to your products and services.

In the Settings section, you can look even more professional by connecting it to your own custom domain. Add Meta Tags to increase your visibility online and to let your potential customers know what your web pages are about.

Meta Tags are specific snippets of text and image content that provide a summary of your web page. These show up whenever someone shares a link on social media, in messaging, or in your business chat software.

Step 2: Publish

Once you’ve finished customizing your link in bio, simply click “Publish,” and it is ready to share!

You’ll be given a personalized link to add to your Instagram, TikTok, Pinterest, email newsletter, and more.

Did you catch a mistake? Don’t worry! You can quickly go back and make changes on your LOGO.com Dashboard. The best part is that these changes are instant, meaning that you don’t have to worry about a potential customer landing on the wrong page or old information.

The ability to make these instant changes is a game-changer if you need to start promoting a new product or service. For example, you can rearrange your links to show your new promotion at the top so potential customers can easily find what they are looking for.

Step 3: Launch

Now that you have your custom link in bio from LOGO.com, it’s time to share it with the world. Here are a few places to put your link in bio platform to maximize its impact:

Social Media Profiles: Add your link in bio domain to the bios of all your social media accounts, like Instagram, TikTok, and LinkedIn. When you write your next caption, you can simply type, “Click on the link in our bio,” instead of changing your links whenever you want to promote something new. Instead of potential customers navigating your website to find what they are looking for, they can easily access all your important links in one place.

Email Signatures: Remember to include your link in bio domain in your email signature. That way, every email you send can potentially drive traffic to your website. It’s a great way to ensure that your current and potential customers can easily find your content and contact information.

Business Cards: Printing your link in bio domain on your business cards gives people a quick way to find you online after meeting you. It’s a simple way for them to check out your services and contact you later on.

Newsletters: You can include your link in bio domain in your email newsletters to inform your subscribers about your latest updates, products, and promotions.

Offline Materials: Adding your link in bio domain to your business flyers, brochures, and other printed materials is a great way to bridge the gap between offline and online marketing efforts.

The key to driving traffic with your link in bio is to get it out there as much as possible. When you place it strategically, you can boost your online presence and drive more traffic online.

With so many link in bio options out there, LOGO.com is a standout choice because it’s both cost-effective and easy to use. Whether you’re just starting out or looking to expand your online reach, LOGO.com offers the flexibility you need.

Best Practices for Using Your Link in Bio

Keep it Updated and Organized

Be sure to regularly check the content of your link in bio so that potential customers are always getting the most up-to-date information about your business. Update seasonal promotions, remove links that lead to expired offers, and feature your newest and most time-sensitive offerings near the top of your link in bio.

Organizing your links in your bio is essential so your potential customers can easily find what they are looking for. One way to do this is to organize your links into logical categories (e.g., Products, Services, Blog, Contact). For example, if you are a business coach, you can organize your links into Coaching Sessions, Online Courses, Blog, and Contact Information.

While you may have multiple links you want to share, it’s best to only link 5-7 so your online visitors can keep from getting overwhelmed. Too many choices can cause confusion, which may cause potential customers to leave.

Use Clear, Descriptive Labels

The way you label your links can impact the likelihood of a potential customer clicking on your links. To make sure they do, use clear and descriptive labels on your links to help visitors find the content they are looking for.

To do this, try to make your labels concise, using only 2-3 words and prompting an action.

For example, imagine you’re a restaurant owner. Your link labels could be “View Menu” or “Reserve Table”. This clearly states what visitors can do through your link in bio tool, making it easy for them to do the action.

Here are a few link label examples that you can use:

"Shop Now"
"Read Latest Tips"
"Book a Consultation"
"Join Our Community"

Another way to label your links is to tell your potential customers what they will gain from clicking on them. For instance, a salon owner selling products might use “Save up to 50%” instead of simply labeling their link “Sale Items.”

Labeling your links with words that focus on the benefits customers will get is a great way to increase the likelihood of them clicking on your link and purchasing your product or service.

Here are some customer benefit-focused labels you can use:

"Boost Your Productivity"
"Upgrade Your Style"
"Solve Your (Problem) Today"

Get Started with Your Link in Bio Today

With link restrictions on some social media platforms, creating a link in bio is a fantastic way to have a single link that directs to other URLs you want to promote. Your potential customers can easily find what they are looking for with a single click, increasing the chances of them completing a purchase of your products and services.

So, take the first step towards growing your business online. Create a link in bio that showcases the full spectrum of your offerings. Whether you're launching a new product, sharing valuable insights through a blog, or offering a free ebook, this tool ensures that your audience can access it all with just one click.

Ready to get started? Create your free link in bio today!