Ever thought about turning your travel experiences into something more? Maybe you've imagined getting paid to share your adventures with the world. If so, starting a travel blog might be your best idea yet.
Starting a travel blog is a fantastic way to document your journeys, inspire others, and even earn extra income. In fact, 49% of travelers search for tips online, making it a great opportunity to share your experiences and help others plan their trips. With so many people looking for advice, your blog can become a go-to resource for travel inspiration, practical tips, and insider recommendations.
So whether you’re looking for a fun side hustle or dreaming of making travel blogging your full-time career, this guide will walk you through everything you need to get your travel blog started.
Before you start writing, think about what makes your perspective unique.
In other words, what do you love about traveling?
The best travel blogs are not only about the destination—they offer a distinct point of view that only you can give. This is the foundation of creating your travel blog niche.
Your niche is a specific focus within the travel industry that helps your blog stand out and attract a dedicated audience. Instead of covering all aspects of travel, narrowing down your topic allows you to establish your place in the industry and connect with readers who share your interests.
Here are a few examples of niches:
A focused niche helps you stand out and attract readers who are genuinely interested in your content. It also makes your blog feel more authentic and memorable, which helps you hook loyal readers.
Your blog name should be:
Think about words that spark curiosity and adventure—like Wanderlust Chronicles or Beyond Borders.
Need a little name inspiration? LOGO.com’s free Business Name Generator can help you brainstorm creative ideas in seconds.
But before you start falling in love with a name, check if the domain is available. Consistency across your website and social media makes it easier for your target audience to find you online (and it makes branding much simpler).
A well-designed logo makes your blog instantly recognizable.
It should reflect your style and personality, whether it’s bold and adventurous or minimal and modern. Pair your logo with a cohesive color palette and typography to make your brand feel polished from the start.
Pro Tip: Instead of spending hours designing a logo from scratch, try LOGO.com’s free logo maker. It’s an easy way to create a professional logo in minutes.
You don’t need to be a web developer to launch a blog. Start by choosing a platform that fits your needs—such as a LOGO.com x Wix website.
Once you’ve registered a domain and set up hosting, make sure your website includes:
A well-organized website makes it easy for visitors to explore your travel stories and enjoy the experience.
Your first posts should set the tone for your blog. They are your chance to showcase your voice and provide value (e.g., tips, hacks, checklists) to readers. Think of them as your introduction to the world.
Popular content ideas include destination guides, travel tips, personal stories, and itinerary suggestions—topics that help your audience while building your credibility as a travel blogger.
But if you want to create an amazing travel blog, you can’t just list a destination—you need to make your readers experience the adventure. You do that through storytelling.
Storytelling is the secret ingredient that makes travel blogs memorable—great storytelling puts the reader in the adventure.
For example, instead of saying, “The beach was beautiful,” describe the salty breeze, the golden sand, and the laughter of surfers catching waves.
You need to share your experiences in a way that makes them feel like they’re right there with you. A strong mix of storytelling and practical advice will keep readers coming back for more.
Pro Tip: Remember to include high-quality photos and videos to fully immerse your readers into the travel experience.
Want people to actually find your blog while they are searching for their next getaway? Search engine optimization (SEO) is your best friend.
A few simple SEO tweaks can help your blog show up in Google search results, bringing in more readers over time.
Start by researching keywords like:
Here are some quick SEO tips to boost your visibility:
SEO takes time to kick in, but if you keep optimizing your content, you’ll see more organic traffic flowing to your blog.
The right platforms can significantly increase your blog traffic. The best platforms for travel bloggers include:
If you love sharing stunning travel photos and reels, this is the place to be. It’s all about building a strong visual brand and connecting with people who are just as passionate about travel as you are.
Think of Pinterest as a search engine for inspiration. Creating eye-catching pins that link back to your blog can drive tons of traffic, especially since travel guides and itineraries tend to stay relevant for a long time.
YouTube is perfect if you want to take your audience along for the ride. Whether you share in-depth travel vlogs, destination guides, or storytelling through video, YouTube helps bring your experiences to life.
TikTok is short, snappy, and full of viral potential. If you enjoy quick travel tips, behind-the-scenes moments, or hopping on trends, it's a great way to reach a new audience while showing off your personality.
A solid place for joining travel groups, engaging in discussions, and keeping your followers updated with new blog posts. It’s also great for connecting with fellow travelers and brands.
Both Threads and X are great for having quick conversations, networking, and discussing trending topics. If you enjoy sharing thoughts in real time, this platform can be a fun way to stay engaged with your travel community.
Pro Tip: Engaging with your audience, posting consistently, and leveraging keywords will help expand your reach.
Once you’ve built an audience, it’s time to turn your blog into a money-making machine. There are plenty of ways to do it, but here are some of the most popular:
Ever recommended a travel backpack, hotel, or flight deal to a friend? With affiliate marketing, you can get paid for it. Sign up for programs like Booking.com or Expedia, share your favorite travel essentials or experiences, and earn a commission when someone books through your link.
Brands and tourism boards love working with travel bloggers. You could get paid to review a hotel, feature a must-have travel gadget, or create content around a destination. If your audience trusts your recommendations, brands will want to collaborate.
If you’re pulling in steady traffic, displaying ads on your blog, such as Google AdSense, can bring in passive income. The more visitors you get, the more you can earn—so keep creating great content that keeps people coming back.
Making money from blogging takes time, but once things start rolling, it can be a great way to fund future adventures.
Success leaves clues. Follow experienced travel bloggers to see what works:
Networking with fellow bloggers and engaging with them on social media can also create opportunities to collaborate and open doors for brand partnerships.
Read LOGO.com's interview with East Coast Contessa, where she shares her insights on being a woman in travel.
The secret to a successful blog is consistency.
Every great travel blogger started as a beginner, and with dedication, you can turn your passion into a successful blog that inspires and connects with people worldwide.
Starting a travel blog in 2025 is more than writing about your latest adventure—it’s about building a brand, growing an audience, and creating opportunities.
LOGO.com is here to help you set yourself up from start to success. Whether you want to blog as a hobby or turn it into a full-time business, LOGO.com’s tools can help you build your brand and launch your blog quickly so you can focus on what matters most: sharing your adventures with the world.
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